Website Strategy, Design and Development

Web Design and Development for Qualified Lead Generation

Web design and development should help visitors understand your offer and take the next step. That may mean asking for a quote, booking an appointment or making a purchase.

MarketMagnetix designs and rebuilds websites around your business needs. We connect clear content, search visibility and conversion paths with lead measurement.

The scope can include a new build, redesign or migration. We also review URLs, analytics, integrations and support needs before planning the work.

Request a website review to decide what to keep, improve or rebuild.

Website discovery and requirements planning

Discovery and Requirements

Define the business objectives, audiences, service lines, required content, conversion actions, integrations, compliance constraints and approval process before design begins.

For redesigns and migrations, we also inventory current URLs, rankings, analytics, forms, media and functionality so valuable assets are not discarded.

Website information architecture and user experience design

Information Architecture and User Experience

Organize navigation, page hierarchy and content around the questions users need answered before they contact, request a quote, schedule or buy.

Wireframes establish page purpose, hierarchy, calls to action, proof requirements and mobile behavior before visual production.

WordPress website development and content management

WordPress Development and CMS

Build reusable templates and editable content structures in WordPress so the site can be maintained without rebuilding every page.

Development includes responsive behavior, forms, reusable components, role access and documented ownership of the website and accounts.

Website migration and SEO preservation planning

SEO Preservation and Website Migration

Protect established URLs, metadata, internal links, structured data and indexed content during redesigns, domain changes or platform migrations.

Redirect maps, canonicals, sitemap validation and post-launch crawling are included where the project affects existing search equity.

Website conversion paths, payments and CRM integrations

Conversion Paths and Integrations

Connect calls to action, forms, scheduling, payments, CRM routing and analytics to the actual customer journey.

E-commerce and transactional requirements are scoped around products, checkout, tax, shipping, inventory, payments, notifications and order management.

Website quality assurance, performance and launch review

Quality Assurance, Launch and Measurement

Test templates, forms, links, responsive layouts, accessibility basics, analytics, redirects and key browser and device paths before release.

Launch includes a rollback plan, final crawl, indexation checks and a defined process for resolving post-launch issues.

Post-Launch Support, Ownership and Maintenance

After launch, the website needs ongoing care. Support can include backups, updates, content changes, conversion testing and technical SEO.

Before launch, we define account ownership, hosting, licenses and maintenance duties. Your team can then see who manages each part of the site.

Start With a Website Requirements and Risk Review

The review covers your platform, pages, URLs, search visibility and conversion paths. It also considers integrations, accessibility needs and operating constraints.

For an existing site, first decide which assets to keep. For a new site, define the pages, functions and content inputs before design begins.

Use the W3C accessibility guidelines to help define and review accessibility requirements.

Request a website review or explore our SEO services.